EF Campaign Work:
Lead Gen 2

project
The goal of this campaign was to get potential group leaders to start the tour planning process with EF by entering to win a free trip giveaway. This prize money could be put towards any ET or EA trip, which would include 10 students. The deliverables included: a print DM piece, landing pages, static/GIF Facebook and Instagram ads, video ads, Spotify ads, and emails. For all deliverables, we wanted to focus on highlighting destination and student imagery in Spain, Japan, and London.

team
Mimi Hammer (copywriter), Sarah McLaughlin (copywriter), Kira Viola (designer), Mish Peck (designer), Jeremy Fraga (videographer), Chris Gilmore (videographer), Kim Hart (creative director), Randall Rodgers (creative director).

my role
designer

Lead-Gen-2_Postcard-Mock-Option-2.png
Lead-Gen-2_Email-Mock.png
Lead-Gen-2_Facebook-Ads-Mock.png
Lead-Gen-2_Facebook-Ads-Mock-2.png
Spotify-Mock.png
Lead-Gen-2_LP-Mock-with-Mobile.png
ET-Lead-Gen-2_Student-Monetary-Messaging-Square.gif
EA-Lead-Gen-2_Static-Ad-Monetary-Messaging-Student-Imagery-Square.gif
ET-Lead-Gen-2_Destination-Student-Messaging-Square.gif
EA-Lead-Gen-2_Student-Messaging-Destination-Square.gif

MNTN Social Video

Collaborated with videographer, Jeremy Fraga on making supers for videos.

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